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Watching Timothy D. Cook last week as he introduced the Apple Watch to the world was almost touching, in his channeling of his predecessor. The back-and-forth pacing of the stage, the hand gestures, the cadence of his speech and the script unabashedly filled with superlatives — “We set out to build the best watch in the world” — were all reminiscent of the late Steven P. Jobs.

Of course, Mr. Cook lacks the track record, life story and the showman’s flair of the Apple co-founder. But while leaders all leave the stage sooner or later, corporate values can endure. For decades, Apple has stood out in the business world for three things: taste, trust and utility. These are not words scribbled on a white board or printed in an annual report, but values that have guided Apple’s product and design decisions. The Apple Watch reflects and interprets those values — how well it has done that will be its test of success or failure.

Taste was a touchstone for Mr. Jobs. It was a term he used often. To him, taste was a value and a journey, acquired through curiosity, learning and life experience. Seek out the best that your culture has to offer, he would say, and your work will be enriched with taste, whether you are a software programmer or a sculptor.

Years ago, in his Palo Alto home, Mr. Jobs pointed to the wooden chairs in his living room, made by George Nakashima, a Japanese-American woodworker. Mr. Jobs explained that Nakashima had a cross-cultural blend of experience, studying architecture, traveling on a free-spirited tour of the world, and working in different cultures. Nakashima’s designs were original, Mr. Jobs said, because he had a distinctive sense of taste, shaped by his life experience.